Hi, I’m Vicki Brannock—founder of Built on Purpose and the creator of the Strategy Lab. I’ve spent my career helping mission-driven leaders bring clarity to complexity. My background spans executive leadership, academic administration, curriculum development, and public-private partnerships that drive real impact.

Over the past two decades, I’ve led statewide workforce initiatives, advised on economic development strategy, and served on nonprofit and public administration boards. Whether designing leadership programs, guiding multi-sector coalitions, or helping organizations pivot through change, I’ve seen firsthand what it takes to align purpose with action.

I created the Built on Purpose Strategy Lab to equip change-makers like you with the tools, confidence, and mindset to lead with clarity—without burning out or losing your way. This isn’t about jargon or endless planning sessions. It’s about making decisions that serve your mission and moving forward with intention.

Let’s build something that lasts—and do it on purpose.